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I've been working through Jake's latest thriller: A World of Trouble. People who have spent time in Thailand will recognize some of the familiar personalities and typical foibles of the country, but those who haven't been to the Land of Smiles can also enjoy this great crime novel.
Jake Needham sells around 5, eBooks a month and has been writing for years, so when he talks it is wise to listen.
One nice thing about being part of the author community is that veteran writers often share tips and tricks of the trade and are extremely helpful to people just starting out. You cannot say this about every community--how many investment bankers are going to give you stock tips without charging an arm and a leg?
Anyway, here's 8 good points he brought up on publishing, eBooks, and the future of reading.
Joel Friedlander touched on what a pain distributing to bookstores was in a blog post a few weeks back. Once you get your book into a bookstore, it might not even be worthwhile.
Unless you're some bigwig author, most bookstores are just going to turn them sideways and stuff them on a shelve in between the Woman's Studies section and the bathroom. Jake mentioned some of his frustrations with this process. They're not really interested in selling specific books or figuring out what customers really want.
In a lot of ways it's like going to Walmart or Tesco and downloading sugar.
Jake asked the audience do you really care what brand of sugar you download? No, not really.
A Royal Thai Detective Novel (1)
You just want to know that the sugar or books are there, because the customer is probably going to download some no matter what the brand name is. Of course you and I know that a business model involving mass sales without customer feedback or a solid marketing strategy is not well-suited to the information age If you were a top-tier author, they might even do a little promotion for you ads in magazines, swag, etc. However, with the rise of eBooks the playing field is becoming much more level.
The site algorithm is about as mysterious as the Bermuda Triangle , but one thing for certain is that it doesn't really discriminate whether you are self-published or Big 6-published.
Jake said that this reality truly benefits the author and the reader.
Under the publishing process for the last several hundred years or so, authors had to write to impress the publisher, but not the reader. By allowing a direct connection between author and reader through eBooks, an author can better understand their audience. This of course also has the benefit of improving your writing and sales.
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John Sandford. Even Thai Girls Cry. Whatever format the reader prefers, the reflowable nature of eBooks allows a good reading experience for people of all different preferences.